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Geekout Session Description


Friday, April 6, 2007



Video Blogging for Nonprofits


Want to capture your organization's story on video and share it with the world on the Internet? You will have an opportunity to learn the secrets of video blogging from leaders of the video blogging community. During the morning session, video blogging experts Andy Carvin, and Jonny Goldstein will share their knowledge and techniques for video making, editing, and distributing online that anyone can easily learn to get started. The afternoon session will be structured as a drop-in clinic (you can stay for as long as you want) where you will have the opportunity to get shoulder-to-shoulder coaching from these expert video bloggers and trainers. You will walk away with actually creating, editing, and uploading a brief video that will be showcased on the NTEN site along with other user-generated content from the NTC Conference. You also discover how easy it is to create good video content for the web. Bring your laptop, your video or digital camera, your collaborative spirit, and your geek factor. We'll provide the Red Bull and snack food.


Key Takeaways


  • To introduce the concept of video blogging as a way to document or share stories of a nonprofit's programs or work
  • To provide hands-on entry-level skills coaching in conceiving, shooting, editing, and publishing a simple video


  • To answer any questions or point to additional how-to resources
  • To help people make connections to other people who are interested in doing this work to give/receive peer support






Morning Session: A Show and Tell of the Process/Tools for Video Blogging


10:30-Noon - Ballroom



OUR PREPARATION TAG: NTCvideoGEEK07 in delicious



-each tell a story about why it is important (3 min)


A brief presentation and demo that overviews the process and tools.

This will be an interactive session where participants may ask questions and be directed to resources.



jonny's library video



Mac/PC -Demo Imovie - basic parts pull in clip, add title, - shoot a clip right there and bring it in Jonny interviews Beth and Andy about how web video can be useful for nonprofits, Jonny Uploads interview to blip.tv

Also this will touch on


Shooting technique and style

Interviewing technique, releases (I'll have a clipboard w/some releases)


  • You can't video blog without a camera


  • Variety in price - from cheap point and shoot w/SD, DVD camera, cell phone video, camera advice, audio/external advice.
  • Good camera reviews for point-and-shoot photo cams that can be used for video, and \"real\" video cams









Interivewing Techniques








  • Does video blogging need a blog?
  • Yes, maybe, or no?
  • If yes, suggestions - if you already have incorporate blog,
  • Blip.TV, YouTube Channel and embed code


  • Production - Compression and File Formats simplified
  • Recipes, freevlog tutorials, recommend techniques
  • changes are you will have to export into a file format that can be distributed online - may need to compress


  • Hosting
  • options - many free
  • blip.tv, youtube, google video
  • **Distribution and promotion (RSS****)

Explain what it means

Feedburner/freevlog tutorial

NPO has already has promotional activity, integrate

Social media features of video hosts



freevlog.org--Useful tutorials on how to get your video onto the web in a way that will let people view it on your website, and also be able to subscribe to your videos to view it in iTunes, FireAnt, or any number of other aggregators. It features a straightforward step-by-step recipe to get your edited videos on a blog with a feed that let's people subscribe to the videos.


Pro: Gives clear step by step instructions on get your edited videos onto a blog with a "feed" that people can use to subscribe to your video content. Con: Does not give guidance on shooting and editing.


makeinternettv.org--This site is more comprehensive than freevlog, covering things such as shooting and editing technique and choosing a camera, as well as how to get your videos online. Pro: Very comprehensive.


Con: You will have to make more choices than if you follow the freevlog.org recipe. Still, if you need help on on the production aspects of creating video, this site is a goldmine of useful information.


Videoblogging 101 --Andy Carvin's resources for preproduction and production of compelling documentary video content. Includes tips on interviewing, shooting, editing and more.



The Yahoo Videoblogging Group --A lively online discussion group about videoblogging. While not specifically geared toward nonprofits, it's a good place to get technical help and find about the latest developments in videoblogging.


blip.tv ---One of the many free video hosting sites on the web. Unlike YouTube, you maintain sole intellectual property rights over your videos uploaded to blip.tv, or can apply one of several Creative Commons licenses that let people use your content in ways you allow.


Creative Commons ---Share, reuse, remix, legally




Afternoon Drop In Clinics




To put what you learn in the morning into practice, we will be creating very short videos for the NTEN site about what inspires us to do nonprofit technology work. You will be shooting an interview with another conference participant, editing it, and placing it online. Our video blogging experts will sit down with you and provide small group coaching and answer your questions. You can spend the entire afternoon or just drop in for a half-hour to make your video. If you are already familiar with video blogging and you skipped the morning session, you can still join us in the afternoon for some hands-on coaching with experts.


The purpose of this hands-on assignment for NTEN is to help showcase the soul of the work we do. We want to show that technology is not just about zeros and ones. In our sector it’s about real people with a variety of motivations, goals and inspirations. So – we’re going to ask every attendee that we can lay our hands on one question – What inspires you to do the work you do? We’ll get short clips (30 seconds to 2 minutes). These will be given some slight editing (for uniformity, not for content) and then showcased on the NTEN site after the conference. We’re modeling this whole thing on the uber-fabulous NPR series: This I Believe (http://www.npr.org/templates/story/story.php?storyId=4538138).




We hope that you will interview a colleague - and share the raw clip which will be edited into a large piece. You can also edit the clip as well.




Session Leaders





Andy CarvinAndy Carvin is senior product manager for online communities at National Public Radio, where he is working to develop NPR's social media strategies. He is the founding editor of the Digital Divide Network (digitaldivide.net), an online social network focused on bridging the digital divide. At the Corporation for Public Broadcasting in the mid-1990s, he developed some of the first Internet-related grant programs in public broadcasting. Andy is an avid blogger and vlogger. He's the author of the PBS blog learning.now

(http://www.pbs.org/learningnow) and DC correspondent for the video blog Rocketboom.com. Andy's personal blog, www.andycarvin.com, has been online for more than 12 years. In 2005, he was named by MIT Technology Review as one of the leading technology innovators under the age of 35.



Jonny Goldstein


Jonny Goldstein is a video producer, videoblogger, writer, comedian, ex-internet-talk-show-host, peer learning catalyst, connector, teacher, envelope pusher, interviewer, conference speaker, panel moderator, idea cross-pollinator, neuron tickler.


Recent projects include managing a media production education program in the Bronx for over 100 Title I public high school students, producing man on the street interviews for iVillage.com, and producing and hosting a an interactive web video talk show called "Reinventing Television." He videoblogs at 




Beth Kanter, Session Designer


Session Questions


Q: How do you develop and employ an organizational voice in the most-commonly improvisational medium of vlogging without making a huge investment in editing?

A. Note: These are just ideas, absolutely not rules:


Possibility 1) Restrict official vlogging to a designated vlogger (or maybe a couple of vloggers) who can maintain unified set of standards. This way it's not a total free for all in terms of the organizational voice 2) Create intro and outro clips that everyone should begin and end their clips with. This creates a kind of brand identity, even if what comes in between the intro and the outro varies a lot. 3) Get a trainer in to do a brief videoblogging workshop to help create a shared vocabulary and framework for staff vloggers. 4) If you are encouraging the general public to make videos, upload 'em, and tag them with your organizations tag, I don't know how you can maintain one, unified, organizational voice. Of course this may not be a bad thing. And they may do this whether you want them to or not. (The following ideas supplied by Jonny Goldstein. Beth? Andy? Anyone else?)


Q: How does video content get organized. Is there an nptechvideo tag, or other tags, or aggregations of video blogs for the nonprofit sector?


Q: How far off is convenient consumption of videoblog programming. ie: when and how can or will users be able to subscribe to a set of videostreams so that they are downloaded, placed in a playlist, and played, so that users can watch these easily and conveniently?

A: Hmmmmm. Everything is in place right now, except for having multiple playlists. For example, it's easy to subscribe to a set of RSS feeds that will automatically download to iTunes or FireAnt. I don't know how to get various subsets of RSS feeds into their own playlists. Anyone know? (Jonny)













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